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Our Team

Banking & Payments Federation Ireland delivers an extensive range of services through its specialist team whose combined knowledge, expertise and commitment drives our ability to advocate and deliver on behalf of our members.

Leadership Team

Jillian Heffernan

Jillian Heffernan

Director of Communications

Gavin Purtill

Gavin Purtill

Director of Regulation & Supervision

Coeva O'Reilly

Chief Finance Officer

Richard Walsh

Director of Collaboration, Innovation & Payments

Ali Ugur

Chief Economist & Head of Prudential Regulation

Mary Anne

Mary Anne Barker

Chief Operations Officer

Regulation and Supervision Team

Michelle Byrne

Head of Consumer Banking

Bernice Evoy

Solicitor, Head of Legal & Regulatory

Mags Fullen

Mags Fullen

Head of Mortgages & Business Banking

Peter McGuigan

Peter McGuigan

Head of EU Affairs

Eilish Murphy

Eilish Murphy

Principal Policy Officer, EU Affairs

Louise O’Mahony

Head of Sustainable Banking

Stephen Ring

Head of Capital Markets & International Banking

Collaboration, Innovation & Payments Team

Sharon Brennan

Head of Technology & Business Change Projects

Gillian Byrne

Gillian Byrne

Head of Payments

Leah Donnelly

Head of FPAI and Digital Assets

Niamh Davenport

Head of Financial Crime

Mary D'Arcy

Financial Crime Lead

Rachel McMahon

Payment Schemes Manager

Niamh O'Keeffe

Programme Lead

Public Affairs Team

Fiona Murphy Web

Fiona Murphy

Head of Communications

Anthony O’Brien

Head of Sector Research & Analysis

Maeve Whooley

Head of Events & Member Communications

Sean Ivory

Communications Co-Ordinator

Corporate Services Team

Rosaleen Gibson

Executive Assistant to the CEO

Hishgee Yumchin

Receptionist & Corporate Service Administrator

Annette Kierans

Assistant Accountant

Deirbhle Lyons

Office Manager

Interested in joining us?

Let’s talk. For more information about BPFI membership please contact Coeva O'Reilly, Chief Finance Officer

Brian Hayes

Chief Executive

Brian is the CEO of BPFI since 2019 – the voice of the Banking, Payments and FinTech industry in Ireland. He is also a board member of the European Banking Federation (EBF) and chairs the EBF strategy group on combatting financial crime.  


From 2014-2019 Brian was an MEP for Dublin and served as Vice Chair of ECON. He was responsible as lead EPP MEP for Money Market Reforms, Pan European Pension Proposal, IOR2, Equivalence Own Initiative Report and the first European Parliament’s report on developing fintech. 


Before serving in the European Parliament, Brian was a TD and Deputy Irish Finance Minister from 2011-2014. During the Irish Presidency of the EU in 2013, Brian worked closely on FS related files and attended Eurogroup and Ecofin meetings on behalf of the Irish Government. He also had responsibility, during his time in Government, on parts of Irish public sector reform, developing shared services and better procurement. He studied at Trinity College Dublin and Maynooth University.  

Jillian Heffernan

Director, Public Affairs

Jillian Heffernan joined BPFI in 2013 and in her current role of Director of Communications is responsible for the development of BPFI’s public affairs and engagement strategy with a wide range of stakeholders at national and EU level.

With over 20 years of experience across the PR, communications and media sectors, Jillian previously worked as Account Manager with one of Dublin’s leading PR agencies and directed all communications processes on a €24 million government research project in Trinity College Dublin. She began her career as a radio journalist and sub-editor with RTE news.

Jillian graduated from DCU with a BA in Journalism in 2000 and has also received a Postgraduate Diploma in Public Relations from the PRII.

Gavin Purtill

Director of Regulation & Supervision

Gavin joined BPFI in 2011 and has been extensively involved in working with our international banking members in his previous role as the Head of Capital Markets and International Banking. He has over fifteen years of international banking experience with extensive engagement at senior stakeholder level across the European financial services industry.

He has an in-depth understanding of regulatory frameworks and the structures used to influence the shape of future regulations and is an experienced Treasury Dealer and Regulatory Accountant. He has a Masters in Investment Treasury and Banking from DCU.

Richard Walsh

Director of Industry Collaboration & Innovation

Richard joined BPFI in 2017 as Head of Digital and Payments working to formulate positions and responses to Digital and Payment policy and regulation at national, EU, and international level.

Before joining BPFI, Richard was CEO for FinTech & Payments Association of Ireland (FPAI) and managed the merger of the association into BPFI. In the years prior to this Richard provided consultancy in the development of digital commerce strategies for companies such as RBS/NatWest, Telefónica Group, Bank of Ireland, Monitise and Three Ireland.

Richard has a degree in Mathematics from Trinity College Dublin.

Ali Ugar

Chief Economist

Dr Ali Uğur joined the organisation in 2008 and in his current role as Chief Economist is responsible for economic research and commentary within BPFI as well as supervision and regulation files while representing BPFI at the European Banking Federation at high level working groups including SSM Steering Committee and Banking Supervision Committee.

Ali graduated with an economics degree from the Middle East Technical University in Turkey followed by a PhD in economics from Trinity College Dublin in 2003. He started his career as a post graduate researcher and lecturer in the Economics Department in TCD. Ali then joined Forfás as an economist working for the National Competitiveness Council and subsequently became a manager in the enterprise surveys and evaluations department in Forfás. Prior to joining BPFI, Ali was an economist at the Office of the Revenue Commissioners.