Jim O’Keeffe, AIB Managing Director of Retail Banking, has been appointed President of Banking & Payments Federation Ireland (BPFI). BPFI represents the banking, payments and fintech sector in Ireland. Together with its affiliates, the Federation of International Banks in Ireland, and the Fintech & Payments Association of Ireland, BPFI has over 125 member institutions and associates.
Jim O’Keeffe said: “I am delighted to be appointed President of Banking & Payments Federation Ireland at a time when the sector is focusing on a number of key priorities to support our customers and communities. These priorities include the migration of more than one million customer bank accounts from Ulster Bank and KBC; continuing to work with the Irish Banking Culture Board; and following through on the recommendations from the Minister for Finance’s Retail Banking Review.
Jim added “BPFI plays a key role in representing the banking, payments and fintech sectors in Ireland with over 125 members. We also represent the sector at EU level where key decisions are taken. Working together with BPFI and all its members I look forward to my term ahead as we continue to build trust, engagement and innovation across the sector in the interests of all our customers and communities.’’
Jim has held key roles in transforming AIB’s retail customer relationships, overseeing the bank’s digital services, branch banking and Group mortgages. He also worked at a senior level for AIB’s former operations in Poland. In 2015, he joined AIB’s Executive Committee as Head of Financial Solutions Group reducing the bank’s Non-Performing Exposures (NPEs) while supporting thousands of customers in difficulty. In 2018, he became Chief Customer & Strategic Affairs Officer and since January 2020 has overseen AIB’s retail customer franchise, leading c. 4,500 colleagues who serve over 2.8m customers. Jim is also responsible for a number of Group entities and joint ventures including AIB Mortgage Bank, EBS, Haven, AIBMS, Payzone, Nifti and AIB’s planned new joint venture with Great West Life Co.
Note: Banking & Payments Federation Ireland (BPFI) represents the banking, payments and fintech sector in Ireland. Together with its affiliates, the Federation of International Banks in Ireland, and the Fintech & Payments Association of Ireland, BPFI has over 125 member institutions and associates, including licensed domestic and foreign banks and institutions operating in the financial marketplace here.
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